Walmart sells group 27 EverStart deep cycle batteries for right around $70. Financially you are not that much worse off buying these. A high end AGM battery can cost you easily $300 or more but if you are using it for heavy trolling motor use you will still burn it in 4 or 5 years. A cheapo EverStart typically lasts me a year and a half, I crank with mine as well as heavy trolling motor use. So I spend $280 for the same amount of use that the $300-400 battery gets me.
People will tell you that WalMart batteries are great with the warranty but remember that they are pro-rated warranties. Every month you own the battery the warranty value goes down. For example, if your battery dies 11 months after you buy it, you will get like $7 towards another battery.