Hi Analog,
Just as an FYI, the potentiometer in your motor guide is only controlling a MOSFET circuit in the lower housing. So it is not doing all of the heavy lifting, only controlling a small signal voltage the same way the cheap chinese PWM potentiometer does.
Also, while it is true in theory that you can control the motor with only a potentiometer, it is probably not your best option for regulating a trolling motor.
First of all, potentiometers are as you stated, resistors. They have a wattage rating to them and exceeding that rating will cause them to fail. Now looking at a basic 12V 55lb trolling motor, at max setting you would be drawing ~50A. That gives you a power rating of 600W. I've found a couple of rheosats in the 200W range, but even those are the size of a hockey puck. You can source variable resistors at 600W and above, but they would be impossible to use in a practical sense.
Secondly, by simply using a high power rheostat to control the motor speed, you are simply dumping the extra energy into heat, which is the reason those higher power rheostats are so large. This isn't really much better than the practice of using speed coils to slow the motor down.
With the PWM controller, there is far less power loss, allowing you to conserve your battery. Also because the potentiometer in PWM controller uses hardly any power (less than 1/4 watt) you can remotely locate the potentiometer with very small wires. I attached the potentiometer in the picture above to an old mouse cord and was able to get a simple 10ft cord with a very convenient connector on it.